Social Proof: A Psychological Approach to Digital Marketing
Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]
The Importance Of Omnichannel Marketing For Small Businesses
The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
3 Tips To Up Your Email Marketing Game
Email is an underestimated but still extremely powerful tool that most small businesses continuously wrestle with. With an average return on investment of $42 for every $1 spent, it’s an incredible investment. Regardless of that impressive fact, one of the most common comments I receive from my clients is, “Email isn’t really effective. Do you […]
Create Content That Delivers Results
Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]
Don’t You… Forget About Me
(Don’t lie, you totally sang that, didn’t you?) This blog post is more than a tribute to Molly Ringwald’s iconic encounter with five very different classmates during detention. It’s about your brand and taking the time to make sure it’s not forgotten. It’s not uncommon for small marketing firms to focus so much on promoting their clients […]
The Magical Content Mix
The Sales Funnel Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at […]