Social Media Metrics That Matter: What to Track and Why
Social Media Metrics That Matter: What to Track and Why Understanding and analyzing key metrics is crucial for the success of your social media strategy. While vanity metrics like likes and follows may look impressive, they don’t always provide meaningful insights into your performance. Instead, focusing on the metrics that truly matter can help you […]
Why Every Small Business Needs a Website
Why Every Small Business Needs a Website 10 Reasons Every Small Business Should Have a Website Here are several compelling reasons why having a website is crucial for your small business: 1. 24/7 Accessibility A website allows your business to be accessible around the clock. Even when your physical store is closed, customers can visit […]
SEO and Content Quality: The Shift Towards User-Centric High-Quality Content
SEO and Content Quality: The Shift Towards User-Centric High-Quality Content In the ever-evolving landscape of digital marketing, SEO (Search Engine Optimization) remains a critical pillar for online visibility and success. However, the focus within SEO is shifting significantly towards user-centric and high-quality content. With the advent of Google’s Search Generative Experience (SGE), which enhances search […]
7 Digital Marketing Trends to Optimize 2024
7 Digital Marketing Trends to Optimize 2024 As marketing continues to evolve in the wake of AI and ultra personalized experiences, we’re excited to share insights into what digital marketing trends will help you optimize your business in 2024. Advanced AI and Machine Learning: The integration of artificial intelligence (AI) and machine learning (ML) in […]
7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
The Importance Of Omnichannel Marketing For Small Businesses
The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
Navigating Risky Content Decisions
The world has gone topsy-turvy over the past few months, and small businesses can’t seem to get a break. Along with financial challenges from shutting down due to the pandemic, they are now forced to navigate the art of communication during troubling times along with risky content decisions. Most business owners understand social media messaging […]
Create Content That Delivers Results
Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]