SEO and Content Quality: The Shift Towards User-Centric High-Quality Content
SEO and Content Quality: The Shift Towards User-Centric High-Quality Content In the ever-evolving landscape of digital marketing, SEO (Search Engine Optimization) remains a critical pillar for online visibility and success. However, the focus within SEO is shifting significantly towards user-centric and high-quality content. With the advent of Google’s Search Generative Experience (SGE), which enhances search […]
Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy
Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy Let’s face it, the accession of AI is inevitable and is quickly becoming part of our everyday lives in one way or another. In business, AI has become a valuable tool for gaining insights and making data-driven decisions. For marketing specifically, it’s an […]
7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
5 Tips For Creating Copy That Gets The Clicks
5 Tips For Creating Copy That Gets The Clicks 1. Understanding Your Target Audience When working with small businesses, we stress taking the time upfront to define your target audience. Your target audience is the person your product or service was designed to serve. Understanding this person and knowing what’s important to them can help […]
How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
7 Ways to Up Your Holiday Marketing Game
Black Friday and Cyber Monday Marketing Strategy Tips The holidays are almost here, and its t-minus three weeks from Black Friday and Cyber Monday. Do you have a plan of action? If your answer is no, congratulations, you’re just like every other company out there. Most businesses procrastinate when thinking about their holiday marketing strategy, […]
The Magical Content Mix
The Sales Funnel Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at […]