7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
5 Tips For Creating Copy That Gets The Clicks
5 Tips For Creating Copy That Gets The Clicks 1. Understanding Your Target Audience When working with small businesses, we stress taking the time upfront to define your target audience. Your target audience is the person your product or service was designed to serve. Understanding this person and knowing what’s important to them can help […]
How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
Essential Elements For Branding Your Business
Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. Where Do You Start When Branding a Business? More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live […]
Social Proof: A Psychological Approach to Digital Marketing
Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]
Spooky Marketing Phrases for Halloween Campaigns
Halloween Ideas for Digital Marketing Campaigns I write this post as I listen to “Ghostbusters” play in the background. It’s one of my favorite Halloween movies as I’ve never been one for blood and gore, but I enjoy playful movies that get me in the spirit for all things fall! No matter what your Halloween […]